Your story is our business
Editorial by THE HARD WORD has been published in many of Australia's leading magazines and newspapers, and by numerous organisations in Australia and around the globe.
We are commissioned by organisations to design, manage and produce their content.
Past projects have included:
Corporate features & blogs
We have produced corporate editorial features and executive blogs for Salesforce, Engineers Australia, Suez, Maximus, CPA Australia, ANZIIF, Deltek, MLC, Interflow, DocuSign, SEEK and Ascender.
Case studies
Case study text, designed to clearly illustrate thought leadership and powerful capability, has been written by THE HARD WORD for Mercer, ACO, Laing O’Rourke, Coates, Salesforce, Fulton Hogan, Bluebeam, Leidos, Kronos and Downer.
Special projects
Our writers have penned special project series, including award applications, country-specific pieces and research analyses, for KPMG, NSW Treasury, Laing O’Rourke, HSBC, Select Australia, FIMER, Department of Veterans’ Affairs and Keypath Education.
Annual reports
Annual reports for Laing O’Rourke, Seven Network, FOXTEL, NIB, Canberra Innovation Network, University of New South Wales, Harness Racing Victoria and Ronald McDonald House Charities have been written by THE HARD WORD.
Research reports
We have produced copy for research reports for Salesforce, Leo Burnett, AutoDesk, the Australian School of Business, and cooperative research centres within UNSW Sydney and UNSW Canberra, including the Australian Centre for the Study of Armed Conflict and Society.
White papers, ebooks & custom magazines
We’ve produced and editorially managed copy for entire magazines, mini-books, ebooks and white papers for SmartCrete CRC, Crawford & Co., UNSW, ANZIIF, Hitachi, MessageMedia, Matilda Bay, ACO, Deltek, Wiise and FIMER.
Newsletter & website copy
We’ve produced e-newsletter and website copy for CommInsure, Adrenalin, KevRyan, aussieBum, Guinness World Records, Australia Post, Cordelta, Elite Supplements, Select Australia and Investa.
Scripts and on-screen text
THE HARD WORD has written video scripts for Westpac and on-screen film synopses for FOXTEL Box Office.
Content and media courses
We have run content courses and media training sessions for such organisations as Ronald McDonald House Charities, IMPACT Agency, Pacific Magazines, Elite Supplements, Macquarie Bank, Daikin, Mahlab and Soldier On.
Success is in the way you tell your story.
As with journalism, great copywriting involves a flawless understanding of the audience's wants and needs.
Depending on the challenge, success can be as simple as one line that summarises or supports the user's emotional disposition toward a brand or product.
Or, it may be as complicated as an entire magazine, book or website to provide as much relevant and useful information as possible to those that want or need it.
Relevant storytelling, in a nutshell, is about making your client or customer the hero of your story.